Liza Rifkin runs Liza Michelle Jewelry, a local-to-Cleveland handmade business that creates thoughtfully crafted, future heirlooms for you and your home. Using recycled materials, ethically sourced gem stones and green studio practices, every piece is handcrafted with care and attention. We've been lucky enough to watch Liza's business grow over the course of its life, and we are consistently impressed with how conscientious and driven she has become as both an artist and business person. Somehow she remains unburdened by the entrepreneurial pressure, still finding a place in her business for one of the most stressful niches of them all: custom bridal work. Read on for more insight into her process, and how she incorporates her "Nature Girl" persona into her products.