The 'River of Misery' and what that means in business.

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The river of misery is a place we exist in when we’ve taken the leap and have yet to see the results.

It’s when you’ve announced your business but have yet to see sales.

It’s when you had the amazing idea and no one has responded yet.

It’s when you are fighting the current and you still see the shore you left and you wonder if you should go back.

It’s the place that requires we swim not sink.

It’s the place that requires we put in extra effort even when we don’t want to.

It’s the place we must go through to get to our future selves, lives and businesses.

It’s scary and feels terrible. But you’re not alone in it. Find your swim buddies at Creative Conversations.

Stephanie Sheldon